Repository :: Browsing by Author "Ndaigeze, Tettah"

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Customers’ and vendors’ preferences on landscape labeling of food products in Tanzania: a case study of Dar es Salaam
(University of Dar es Salaam, 2016) Ndaigeze, Tettah
The study intended to assess customers' and vendors' preferences on landscape labeling of food products in Tanzania. Various factors were included in order to assess and determine, consumers' preference towards landscape labeled agro-food commodities, sellers'/vendors' preferences towards landscape labeled agro-food commodities , and the attributes of the landscape label that articulate customers' and vendors ' choices and preferences. The researcher used descriptive study design with 205 sample size which included 175 customers and 30 sellers/vendors. The findings show that, most of the respondents both customers and vendors prefer food products with the landscape label. Also, the most preferred attributes as per the mean ranking by both customers and vendors were; labels with nutritional information, label with the place of origin, label indicating the extent of manure application, and labels with information concerning the environmental conservation and other natural resources conservation in that order of preference. The study recommends that producers have to follow the preferences of consumers when producing the products so that they can both benefit.