Browsing by Author "Nassoro, Mariamu"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Triple-a supply chain and firm’s performance cases of Coca-Cola Kwanza Limited and Bakhresa group
    (University of Dar es Salaam, 2018) Nassoro, Mariamu
    This study was set to examine triple-A supply chain (TASC) methods and their impact on organization performance, to examine the relationship between agility supply chain (ASC) and their impact on performance of an organization, to examine supply chain adaptability (SCA) and their impact on firm’s performance. The study also examined adoption of supply chain (SC) alignment and their impact on firm’s performance. Triangulation method involving questionnaire, interviews and observations was used in data collection. Primary data were collected from a sample of 24 respondents from Coca-Cola Kwanza Limited and Bakhresa Group (i.e. Azam Carbonated Soft Drinks) and their customers. Independent variables used were agility, adaptability, and alignment while dependent variables used were marketing performance (MP) and financial performance (FP). The study revealed that competition in carbonated soft drinks industry in Tanzania is very stiff as market demand is very elastic, and that in order for companies to remain competitive they have to adopt TASC strategy in their supply chains. Agility methods are responsiveness, flexibility, virtual SC and collaboration. Adaptability methods are medium and long-term market knowledge, SC organizational design and technology use while alignment methods are information, process and incentive alignment. The study also reveals that TASC positively influences the supply chain performance (SCP) and that in turn SCP positively influences organizational performance. Findings also show that the SCP strongly related to marketing performance (MP) and the financial performance (FP). The results imply that when TASC is established and successfully implemented, can lead to an improved marketing and financial performance. Practically, these results suggest that organizational success depends on the agility, adaptability, and alignment of its SC. For firms to remain competitive they have to adopt TASC strategy in their SC. Also there is a need for collaborative relationship, improved ICT, virtual networking and a need for cultural change within the SC in order to increase satisfaction of members within the chain.