Browsing by Author "Mbirigenda, Shukrani Kassian"

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    The absence of mass media in fighting HIV/AIDS among remote rural populations: a case study of Ebuyu village, Ulanga district in Morogoro, Tanzania
    (University of Dar es Salaam, 2006) Mbirigenda, Shukrani Kassian
    Today the mass media is claimed to be the most effective tool in raising awareness on HIV/AIDS among the public both in urban and rural areas. However, the mass media remains expensive and inaccessible to most of the remote rural populations in Tanzania In addition, most of the print media are based on a commercial basis and due to poor circulation of money, and mass media is not easily accessible in rural areas. Recently, there has been an increase in the number of radio stations in the country, but those reaching rural areas were few and with poor and sporadic signals. Moreover, a radio set was still a luxury to most rural households. This research investigated the following areas: how much do rural populations know from the mass media; what gaps are there in their knowledge/awareness, the reasons for the existing gaps and what can be done to bridge the gaps. The study used both qualitative and quantitative methods of data collection and found that there are gaps in the HIV/AIDS awareness/knowledge in the remote rural populations. We therefore recommend that Tanzania needs an alternative media away from the mainstream media that would cover remote rural areas’ news. Local people’s initiatives should be at the centre, lest we tell them what to do and tread on their toes. We argue that before we jump to the condom solution, we should first of all disseminate adequate information on HIV/AIDS to raise people’s awareness in remote rural parts of the country that not only do not have condoms, but also do not have the capacity to acquire them.
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    Corporate social responsibility management systems in Tanzania Opportunities, Challenges and Prospects for Local Communities’ Participation in the Decision-Making Processes
    (University of Dar es Salaam, 2015) Mbirigenda, Shukrani Kassian
    Corporate Social Responsibility (CSR) is not simply a business case but a tool for companies to contribute in solving societal problems. However, there is evidence that local communities in Tanzania are manifesting negative responses to CSR projects and programmes. This study set out to interrogate the CSR management systems that companies in Tanzania employ and the opportunities, challenges and prospects that the local communities have in participating in CSR decision-making processes, and if the outcomes had any correlation to the negative responses manifested by some local communities towards CSR projects. The study was largely qualitative. It used interviews, focus group discussions (FGDs) and observations to collect data. It used stakeholder theory to analyse and explain the relationship between companies and communities, how the two key actors relate and co-exist, and how that relationship could be significantly improved through CSR. The study found out that both companies and government had no common CSR management systems in place. It further found that companies did not engage local communities in decision-making processes and thus CSR tended to create local communities’ dependence on the companies. The study concluded that there is a strong correlation between lack of participation of local communities in the CSR decision-making processes and local communities’ negative responses towards CSR projects. The study therefore recommends that companies should institutionalize community participation in CSR decision-making and the government should seek to coordinate and promote CSR programmes through an explicit CSR policy.