Browsing by Author "Kiwia, Sandra John"

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    Business analytics of marketability of academic programmes in higher learning institutions in Tanzania: evidence from arts education programmes applicants
    (University of Dar es Salaam, 2015) Kiwia, Sandra John
    the main purpose of this study was to analyze business marketability of academic I programmes in higher learning institutions by using Arts education programs in various universities. The study was carried out in Tanzania. A sample size of undergraduate applicants enrolled in universities for 2014/2015 academic year was selected for analysis. Quantitative method of data collection and analysis were used, whereby ANOVA was employed to analyze data. The study findings coincide with three tested hypothesis that: Based on admission points there is no differences on marketability of various academic Arts programs in higher learning institutions. Second, based on subjects* combinations taken in Advance Certificate Education there is no differences on marketability of various academic programs. Last, based on the sex of applicants there is no difference on marketability of various academic programs. The findings indicates that, students are influenced by sex, combinations of subjects and cut-off points to study Arts education programs in higher learning institutions. The study therefore recommends that customers* needs should be served by provision of marketable programs, fair selection in enrollment, quality of teaching and facilities must be taken on board by adversities managements in order to attract students. The increase of information communication technology in higher learning institutions in all aspect of education service delivery should serve to attract students.