Browsing by Author "Kiwale, Debora"

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    FACTORS INFLUENCING CLIENT RETENTION IN MICRO FINANCE INSTITUTIONS The Case of Tujijenge Tanzania
    (University of Dar es Salaam, 2019) Kiwale, Debora
    Over the last decade, the microfinance industry has been experiencing substantial growth in Tanzania. The vision for most of the MFIs is that with the additional income and efforts, poor people can set up income generating activities in order to reduce their vulnerability and combat poverty. However, client retention for MFIs has lately been critical for the long-term viability leaving them backsliding thus hindering institutional and financial sustainability. This aim of this study was to examine the factors which influence clients’ retention in Microfinance institution using a case of Tujijenge Tanzania (TTZ). The examination was based on determining the influence of institutional related factors, group related factors, personal factors and economic related factors on clients’ retention. The sample size of 120 TTZ clients was conveniently selected. Structured questionnaires and interview guide were used for data collection. The data were analysed using SPSS version 20 where frequency, mean, standard deviation and multiple regression were applied for data analysis. The study found out that among the four variables, only two of them namely institutional and group related factors were strong predictors of clients’ retention. On the other hand, personal and economic related factors had positive but insignificant influence on client retention The study findings call for a serious attention from microfinance institutions and all other microfinance practitioners to take an action by revisiting their practices specifically by restructuring their products and services and create client friendly loan conditions such as interest rate, loan size and loan terms. They should also formulate mechanisms to know their clients and seek regular feedback in order to avoid frequent clients’ dropouts. Conclusively, the report findings generally suggest institutional related and group related factors to be considered as the major focus of MFIs for client retention minimization.