Browsing by Author "Janabi, Khadija"

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    Effects of individual factors in the adoption of internet banking by entrepreneurs in Tanzania. the case of Dar es salaam region
    (2017) Janabi, Khadija
    The aim of this study is to find out factors affecting the adoption of internet banking service my entrepreneur in Dar es Salaam region. Most of the available research based to the general population and not entrepreneurs who are believed to be the most beneficiary of this service due to the nature of their daily business economic activities. The independents variables are perceived awareness, usefulness, ease of use and security. The theory of reasoned action and Technology acceptance model were used to test the behavioral and attitude of a person toward adoption of newly introduced technology. A descriptive research design was used and questionnaire was administered to 200 sample of entrepreneurs in Dar es Salaam region. The sample was randomly selected from user and non-user of internet banking service. The hypothesis of this study was tested through a linear regression analysis and cronbach alpha which presents the relationship between the independent and dependents variables of this study. The findings were presented through a clear and simple design tables with their interpretation. The findings of this study shows that the demographic characteristics such as age, sex, education level and level of income has more influence on the adoption of this service. Also the independents variables such as perceived awareness and perceived ease of use has more influence on the adoption of this service by entrepreneurs. Therefore this research has contribution to the banking industry of Tanzania through its findings where by it gives a view on how to design this internet banking services so that it can match with the needs of its users.