Browsing by Author "Ishengoma, Dianus Josephat"

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    The impact of newspaper reviews on newspaper readership: a survey of Newspaper readers in Dar es Salaam
    (University of Dar es Salaam, 2013) Ishengoma, Dianus Josephat
    The purpose of this study was to examine how the review of newspaper content on radio and television programmes impacts on newspaper readership. Specifically, the study examined the rationale for accessing newspaper reviews among the audiences and its effect on the newspaper readership. The study was conducted in three districts of Dar es Salaam region, namely Kinondoni, Ilala and Temeke. It employed a quantitative research approach and a survey design which was facilitated by questionnaires. A total of 300 research participants responded to the questionnaires. The study findings revealed that newspaper review programmes are accessed by people to get general information on the newspaper content. It is also revealed that newspaper reviews to a certain extent discourage newspaper readership among the newspaper readers in Dar es Salaam. However, the extents to which newspaper reviews discourage readership differ from an individual to another depending on the number of factors including gender, age and educational background. Women, young people and less educated are much less likely to read a newspaper after listening/viewing the review programs than men, adults and educated. It was suggested that the government should reduce tax on newspaper printing material to improve the public access on newspapers despite the review programmes. Journalists should use the appropriate style that does not discourage people from reading the newspaper such as reading only the stories’ headline on the newspaper.
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    The role of sengerema community radio in addressing gender-based violence
    (University of Dar es Salaam, 2020) Ishengoma, Dianus Josephat
    The role of sengerema community radio in addressing gender-based violence Dianus Josephat Ishengoma MA (Gender Studies) University of Dar es Salaam, Institute of Development Studies, 2020 This study investigated the role of Sengerema community radio in covering gender- based violence (GBV). Specifically, the study identified ways in which the radio programmers communicate GBV issues to the community, determined the extent to which community members participate in radio GBV dialogues, and evaluated the challenges the community radio faces in disseminating GBV concerns. The study was conducted in Sengerema District Council of Mwanza region in the Lake Zone of Tanzania, and applied both qualitative and quantitative data collection methods. The qualitative approach elicited information on GBV concerns and role of community radio in the area through in-depth interviews and focus group discussions. The quantitative approach determined the extent to which community members participate in radio during GBV dialogues. The study found that, although Sengerema radio played educative and informative roles to bring about positive changes in people's attitudes towards gender-based violence by raising debates on GBV, empowering women to expose GBV practices, speaking out for the voiceless, and increasing community participation in exposing GVB malpractices, its role in exposing and addressing gender-based violence through its programmers remained largely minimal. With regard to the extent of community participation to the radio programmers, the survey established that only 39.7 percent of the community members participated in radio programmers on GBV. The findings reveal further that men were more likely to participate in the radio programmer by 16 percent than women. The challenges the radio faced included financial constraints, poor co- operation from politicians, and local government leaders. In the meantime, die-hard cultural practices, and the time for airing the radio programmers were found to be unfriendly to the target audience, which in turn limited the effectiveness of the radio in addressing gender-based violence. Based on these findings, the study urges, programmer producers to increase the number of programmers on GBV and consolidate other development programmers with GBV content. The radio management should find more financial resources to boost the radio’s financial capacity and sustainability in addition to engaging local government leaders in radio broadcasting plans. The radio programmer producers should fix their GBV programmers on appropriate time (from 7:00pm to 10:00pm) when most of community members can access those programmers.