Browsing by Author "Ishengoma, Anthony Rutta"

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    The framing of east African community integration issues in English and Kiswahili newspapers
    (University of Dar es Salaam, 2017) Ishengoma, Anthony Rutta
    This study carried out a comparative analysis of the framing of East African Community (EAC) integration issues in English and Kiswahili newspapers. The study was predicated particularly on the framing theory and used the quantitative techniques, specifically employing content analysis and questionnaire analysis. The sampling frame included four mainstream newspapers in Tanzania namely Mwananchi, the Citizen, Daily News and Habari Leo, published in the July-November period of 2015. Each of these newspapers was sampled for analysis. To complement the content analysis, 15 key informants were purposively selected from the four newspapers to fill out the questionnaire. The study findings show that the coverage of the East African Community by four newspapers recorded similarity and differences in framing of EAC integration issues in their news coverage. To achieve the study objectives, 15 editors were selected randomly from the four newspapers to fill out the questionnaire. Moreover, 140 issues of the four selected newspapers were sampled for analysis. Data from questionnaire were analysed to respond to the first and second of objectives of the study. Content analysis was applied for information related to the first and second as well as the third objective of the study. The data were processed using the SPSS software version 20. The study findings show that the Kiswahili newspapers under review, as part of regional newspapers, were generally not doing enough to cover EAC issues as they opted to cover largely local coverage in their prime pages as opposed to English newspapers that provide more space to EAC stories in their prime pages. The broad conclusion drawn from these findings is that EAC issues hardly made the front or prime pages of Kiswahili newspapers whereas they did so for English newspapers. The study found that the English newspapers performed better in covering a wide variety of issues pertaining to the EAC than the Kiswahili language newspapers. On the whole, Kiswahili newspapers gave the EAC very little attention and treated EAC integration issues as a subject that appealed only to small elite and, thus, focused on national news.