Browsing by Author "Enock, Gideon"

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    The role of effectiveness of information and communication channels in the adoption of improved cook-stoves in Arusha region, Tanzania
    (University of Dar es Salaam, 2017) Enock, Gideon
    This study examined the role and effectiveness of information and communication channels in the adoption of improved cook-stoves in Arusha Region, Tanzania. Specifically, the study examined availability and accessibility of ICS information, effectiveness of information and communication channels used and factors influencing effective utilization of ICS information in Meru and Monduli District councils. The Diffusion of Innovation Theory (001) supplemented by Theory of Reasoned Action (TRA) and Technology Acceptance Model guided this study. The sample involved four hundred and sixty seven respondents. These were selected using purposive, multi-stage, stratified and simple random sampling. Data were collected using questionnaire, FGDs and Key Informant Interviews. Quantitative data were analysed using Statistical Package for Social Science (SPSS) version 20 whereas qualitative data were subjected to content analysis. Data collected using questionnaire are presented in form of descriptive statistics, that is, frequency tables, figures and cross-tabulations while data acquired through FGD and KII are presented in narrative form. The findings of this study indicate that ICS information is available and accessible in the study area. However, the degree of availability and accessibility varies significantly. For example, interpersonal communication is highly used compared to mainstream mass media channels. With respect to the second objective, the study findings indicate that there is inadequate planning of ICS communication because communication assessment is inadequately done, hence rendering ineffective communication. The study findings further show that awareness and knowledge creation is mostly done via interpersonal communication rather than through conventional mass media and persuasive communication is hardly applied. Regarding post ICS adoption, findings revealed that there is inadequate post-ICS adoption communication. Pertaining to third objective, findings indicate that financial constraints and negligence of the effects of traditional stoves are major factors militating against widespread utilisation of ICS. The study findings regarding fourth objective indicate that communication on potential benefits of ICS and their appropriate use should be widened to reach the majority of potential users in the communities under study to enhance their understanding and comprehension On the basis of these findings, the study concludes that there is inadequate information to influence and sustain ICS adoption decision and mismatch between information, communication channels and ICS adoption process which subsequently result into ineffective communication. Thus, the study appeals for harmonization of these key elements for meaningful ICS adoption
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    The status of newspaper readership in urban Tanzania: a case Study of Mwanza and Dar es Salaam Cities
    (University of Dar es Salaam, 2005) Enock, Gideon
    The purpose of this study was to examine newspaper leadership and factor influencing readership patterns in urban Tanzania. Specifically the study sought to establish status of urban newspaper readership in Tanzania, readership patterns, newspaper readers views regarding newspapers credibility, influence of other media newspaper readership and problemssurrounding newspaper readership in urban Tanzania. Randomly selected participants participated in this study. Of these 68 were men and 52 were female. This survey was conducted in Mwanza and Dar es Salaam cities, Data was collected through structured standardized self administered questionnaire with both open and closed and closed questions. Focus group discussion was also applied. Key findings revealed that newspaper readership in urban Tanzania is generally high. Findings further reveled newspaper readership frequency in urban Tanzania has clearly defined patterns and that men, the middle-aged, educated are avid newspaper readers to compared to other groups who are mostly constrained by economic hardships or literacy levels. Kiswahili newspapers are more popular compared to English papers Findings also indicate that while news cover the is biased and moderately decent, it is clear and accurate. Television is the most preferred source of information compared to other media but this has not affected newspaper readership. Major problems confronting the newspaper industry include headlines problems, indecent stories and picture's, high price of newspapers, inaccuracy in reporting, inadequate research, story continuation in subsequent pages and lack of story follow In light of the study findings, it is recommended that Government should provide tax incentives on newsprint to influence newspapers price reduction so that more people can afford buying newspapers Library services should be marketed to create awareness on services they offer, including access to newspapers for those who cannot afford to buy newspapers' Furthermore, the Tanzania Media Council should be given more legal powers to monitor and control unethical practices in the media industry. The National] Councilfor Technical Education (NACTE) should only accredit schools of journalism, which meet NACTE accreditation criteria and should also standardize the curriculum and should centralize journalism examinations. Finally it is recommended that journalism and mass communication studies should be offered in universities at both undergraduate and graduate levels