School of Journalism and Mass Communication

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Browsing School of Journalism and Mass Communication by Author "Jovina, Kaneno"

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    The relevancy of inverted pyramid in contemporary news coverage a comparative study of mpekuzi huru blog and mwananchi newspaper
    (University of Dar es Salaam, 2019) Jovina, Kaneno
    This study examines the relevancy of inverted pyramid in contemporary news coverage in Tanzania using the case of Mpekuzi Huru blog compared with Mwananchi newspaper articles. The specific objectives of the study were to compare the use of 5W+H details in Mpekuzi Huru blog and Mwananchi newspaper. Another was to examine how reporting syle in Mpekuzi Huru blog distinguishes itself that of Mwananchi newspaper. The last objective was to examine the current Tanzania news coverage style for Mpekuzi Huru blog and Mwananchi newspaper. The study was guided by Diffusion of innovating theory. The study used samples of news articles and also news reporter from the two media and expert in media studies. The sample involved 50 articles from Mwananchi and 50 articles from Mpekuzi Huru blog. The study also used 14 respondents including journalist, bloggers and media experts. Quantitative and qualitative research approach were used in this study for data collection and analysis. Data were collected through documentary view for quantitative part and face to face semi structured interviews and qualitative data. IBM statistical package for the service solution version 21 and Microsoft Excel were used to analyzed quantitative data, while thematic analysis was used to analyze data from interviews. The major findings of this study are that, inverted pyramid is still relevant especially with print journalism and the structure is reflected in blog contact too. More specifically, the study found out that print journalism is distinguishable from blogging; though, the gap is getting thinner. News, coverage style today as reflected in both media under assessment shows that, they are event oriented (news reports on events) rather than investigative as well as reader centred (meeting the readers wants) rather than agenda setting (meeting information needs). So, the study suggests journalists and bloggers to use much of their power to set agenda, define social problems and describe viable solutions than storytelling.